Lets face it, people who use Keurigs hate Earth. For every cup of coffee you drink, you are throwing away a little plastic cup like this planet is your own personal garbage dump. The reusable keurig cup is made from stainless steel so that you can reuse it over and over, without having to throw something away with each cup of brew you drink. This new reusable k-cup invention will most likely solve Earth's garbage problem, so we can now stop worrying about it. The Ekobrew Elite Reusable Reurig Cup is 100% BPA/Lead free, has a sediment free filter to catch those grains of coffee before they enter your mug, and comes with a fatigue resistant hinge so that you never have to remove the cup from your Keurig if you are so inclined.